With growing international demand for sustainable agricultural products, the sector faces the challenge of aligning economic, environmental, and social attributes with effective incentives throughout the production chain. In this context, the event aims to foster a discussion on the economic mechanisms that, even if partially, enhance the value of sustainable beef in Brazil.
The debate will explore the synergies between market forces and public policies, the challenges of coordination and governance, and potential pathways for a sustainable transition in beef cattle farming. Bringing together representatives from the private sector, policymakers, and producers, the event will address not only market dynamics and reward criteria but also the strategic role of rural producers, central agents in the transformation process, who still face asymmetries in access to incentives, technologies, and institutional support.